Acosta is the leading sales agency for CPG brands in the convenience store channel. We cover more than 60,000 stores — independents and major chains alike — backed by data, insights, and in-store execution that turn distribution into sales.
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Stay ahead of the dynamic marketplace with our c-store channel dedicated team. Acosta’s scale enables the most extensive HQ penetration and in-store coverage in the industry.
1k
Distributors and chains covered at the HQ selling point
25k
Independents covered plus 7-Eleven/Speedway stores serviced monthly
53k+
Total c-stores covered by in-store team
With two-thirds of shoppers visiting convenience stores weekly — and many stopping in daily — this high-traffic channel moves fast. Acosta helps CPG brands keep pace with a proven structure and end-to-end services that capture opportunities locally and nationally.
Acosta’s small format and convenience leaders drive heightened accountability and execution at every level. Our national HQ teams manage selling across ~600 chains and ~400 regional distributors, while regional account managers focus on localized growth and inventory management support.
We enable strong top-to-top relationships and vertical customer coverage — ensuring full HQ access and category influence. Regionally, we integrated with distributors to support downstream trends and in-store promotions. Collectively, we help brands boost sales, enhance the customer experience, and strengthen their bottom line.
Selling in is just the start. Acosta connects CMA and IMA distributor shipment and SKU-level data to our HQ and field platforms, turning insights into action. Working with WAM’s distributor network and powered by InfoBate tracking, we keep your programs on point and your products moving. Our 1,300+ field reps make sure your products shine on the shelf.
Services
Acosta’s comprehensive services are rooted in understanding c-store shopper behavior — built to meet the demand for quick access to high-quality products. With frequent trips for enhanced prepared food options, impulse buys, and additional services, brands have a continued opportunity to evolve their strategy to match changing behaviors and expectations. Our convenience experts help brands maximize their shelf presence, keep them available for customers and win impulse opportunities.
Leverage MSA, InfoBate and 7-Exchange data integrations while also drawing on our extensive WAM partnership to deliver sustainable results.
Close voids, optimize merchandising, and maximize visibility on the shelf or in the cooler to ensure products are stocked and catch consumers’ eyes.
Bring your products to market quickly with industry-leading wholesaler-to-shelf selling of your products from a fleet of fully stocked vans across major metro markets.
Tap convenience-specific business intelligence, analytics, and category insights, coupled with our team’s proven space planning and planogram development, to drive measurable results.
Capitalize on opportunities leveraging our distributor data integrations against your brand’s store and SKU priorities.
Reduce costs and streamline processes, freeing sales teams up to dedicate more time and effort to strategic activities.
“The right agency, with both scale and a data-driven execution, matters when it comes to the convenience channel. Acosta’s investment in a dedicated channel team and focused, experienced leaders take the complexities out of navigating this high-traffic, high-stakes space.”
Top manufacturers rely on Acosta to expand distribution, improve c-store sales execution, and deliver stronger results.
Learn more about our expertise in convenience with these frequently asked questions.
How does Acosta understand convenience store shopper behavior?
Acosta convenience leadership partners with Acosta Group’s Shopper Insights experts to conduct proprietary research. With a community of more than 40,000 shoppers, we analyze trip drivers, frequency, price and promotion perception, loyalty, expectations by generation, daypart, and store type. This in-depth data fuels strategies that help brands strengthen retailer relationships and grow in convenience retail.
Does Acosta support both independent and chain convenience stores?
Yes. Acosta’s convenience store team covers 60,000+ locations nationwide, including 30,000 independent convenience stores and 30,000 chain stores.
Our U.S. coverage is broken into six execution zones, led by three regional vice presidents who ensure localized expertise and execution. This scale allows Acosta to support brands at every level of convenience retail, from independents to national chains
Does Acosta offer foodservice sales support in the convenience channel?
Yes. Foodservice is a fast-growing revenue driver in convenience retail — and Acosta helps brands capture that demand. Our sister agency, CORE Foodservice, is an industry leader that partners with convenience operators and distributors across North America.
CORE’s menu innovation and culinary strategy find new ways to enhance store revenue streams to capitalize on the increase in prepared food options and enhanced food quality expectations.
Together, Acosta and CORE provide brands with unparalleled sales planning, access, and execution expertise to grow foodservice sales in convenience stores.
Does Acosta have access to shipment and/or POS data to track performance?
Yes. Acosta combines extensive convenience retail coverage with exclusive access to shipment and POS data from trusted sources, including MSA, InfoBate, The WAM Group, Mpulse, and 7-Eleven/Circana datasets.
We integrate these data streams into proprietary dashboards via PowerBI, enabling our retail sales reps to monitor store-level performance. This data-driven approach ensures more efficient store visits, better execution, and lower costs for our clients, giving brands a competitive advantage in the convenience channel.
