Acosta is the leading sales agency for CPG brands in the convenience store channel. We cover more than 60,000 stores—independents and major chains alike—backed by data, insights, and in-store execution that turn distribution into sales.
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Stay ahead of the dynamic marketplace with our c-store channel dedicated team. Acosta’s scale enables the most extensive HQ penetration and in-store coverage in the industry.
1k
Distributors and chains covered at the HQ selling point
25k
Independents covered plus 7-Eleven/Speedway stores serviced monthly
53k+
Total c-stores covered by in-store team
With two-thirds of shoppers visiting convenience stores weekly—and many stopping in daily—this high-traffic channel moves fast. Acosta helps CPG brands keep pace with a proven structure and end-to-end services that capture opportunities locally and nationally.
Acosta’s small format and convenience leaders drive heightened accountability and execution at every level. Our national HQ teams manage selling across ~600 chains and ~400 regional distributors, while regional account managers focus on localized growth and inventory management support.
We enable strong top-to-top relationships and vertical customer coverage— ensuring full HQ access and category influence. Regionally, we integrated with distributors to support downstream trends and in-store promotions.
Selling in is just the start. Our 1,300+ field reps make sure your products shine on the shelf, supported by data-driven CMA and IMA execution. Working with WAM’s distributor network and powered by InfoBate tracking, we keep your programs on point and your products moving.
Services
Acosta’s comprehensive services are rooted in understanding c-store shopper behavior—built to meet the demand for quick access to high-quality products. With frequent trips for enhanced prepared food options, impulse buys, and additional services, brands have a continued opportunity to evolve their strategy to match changing behaviors and expectations. Our convenience experts help brands maximize their shelf presence, keep them available for customers and win impulse opportunities.
Leverage MSA, InfoBate and 7E Exchange data integrations while also drawing on our extensive WAM partnership to deliver sustainable results.
Close voids, optimize merchandising, and maximize visibility on the shelf or in the cooler to ensure products are stocked and catch consumers’ eyes.
Bringing your products to market quickly with industry-leading wholesaler to shelf selling of your products from a fleet of fully stocked vans across major metro markets.
Tap convenience-specific business intelligence, analytics and category insights, coupled with our team’s proven space planning and planogram development, to drive measurable results.
Capitalize on opportunities based on your brand’s store and SKU priorities, leveraging our distributor data integrations against your brand’s store and SKU priorities.
Reduce costs and streamline processes, freeing sales teams up to dedicate more time and effort to strategic activities.
“The right agency, with both scale and a data-driven execution, matters when it comes to the convenience channel. Acosta’s investment in a dedicated channel team and focused, experienced leaders take the complexities out of navigating this high-traffic, high-stakes space.”
Top manufacturers rely on Acosta to expand distribution, improve c-store sales execution, and deliver stronger results.
Learn more about our expertise and experience in convenience with these frequently asked questions.
How does Acosta stay on top of convenience store shopper behavior?
Acosta convenience leadership partners with Acosta Group’s shopper insights team to conduct proprietary research. With a community of more than 40,000 shoppers, we uncover trip drivers and frequency, price perceptions, loyalty, expectations and more by generation, daypart, store type, and any other focus segments. We translate these comprehensive insights into informed strategies and actions for our clients.
Does Acosta offer foodservice sales support in the convenience channel?
Acosta’s sister agency CORE Foodservice is an industry-leading foodservice agency driving demand across convenience operators and distributor partners throughout North America. CORE uses specialized, dedicated channel teams to provide unparalleled access across segments. To capitalize on the increase in prepared food options and enhanced food quality expectations, CORE’s convenience dedicated team delivers sales planning and enablement, sales execution and menu innovation – finding new ways to expand your reach and enhance your revenue streams.
