Services

Center for Shared Business Intelligence

Acosta’s industry-leading Business Intelligence (BI) division is the nerve center and catalyst behind the company’s data-driven strategies and optimization efforts. Staffed with more than 600 multidisciplined experts, our BI teams work one-on-one with consumer goods manufacturers and retailers to generate insights that make a measurable difference.

 

Retail Analytics


Acosta taps into a wealth of data resources, as well as its own shopper community, to glean localized insights specific to consumer audiences, brand category, channel and more. Through additional research, advanced predictive modeling and in-depth analysis, the company can clearly identify sales, distribution and share-growth opportunities for clients.  


Strategic Planning


Incorporating data-driven insights into thoughtfully designed phases of execution, Acosta’s strategic advisors collaborate with clients to proactively drive national priorities as well as manage local execution — aligning client and retailer strategies to maximize outcomes.  


Optimization


Leveraging innovative technologies, Acosta analyzes ongoing activities to identify paths to improving category or space management, reducing out-of-stocks, ensuring ideal placement and optimizing every inch of in-store space. 

Equally important, clients gain visibility into the value of Acosta’s data-driven efforts through a web-based dashboard. Fully automated with point-and-click capabilities, the dashboard includes valuable insights such as sales decomposition, account rankings, product velocity and distribution analysis. 


Learn more about Acosta’s mobile retail technology and how it’s driving better, faster, stronger sales. 

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Business Intelligence Services?

Publications

Access Acosta’s industry insights, trends, shoppers’ attitudes and behaviors.

See our Publications

Space Technology

To help our clients drive revenues, we understand the importance of making every inch of floor space count. That’s why Acosta has more than 250 in-house Space Technologists who cover all classes of trade across the United States and Canada, working inside most retail headquarter offices.

Acosta - Publication

From the Store to the Stove, Acosta Research Shows Grocery Shopper Behavior Influenced by Engagement with Food

Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, have pride in the brands they buy and share their cooking journeys online. 

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Acosta unveils cold hard facts about the future of the frozen section

Acosta unveils cold hard facts about the future of the frozen section

From frozen desserts to appetizers and meals, the frozen section in U.S. grocery stores has the ability to be a one-stop shop for consumers on the go. 

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Headquarter Sales

Acosta enjoys long-standing relationships with virtually every leading brand and retailer. The company’s national platform, which boasts more than 100 offices, also provides superior coverage relative to smaller regional, multiregional and quasi-national players. Acosta’s many connections, along with the size of its client portfolio, creates a greater presence in stores across the nation and, ultimately, more influence as it relates to introducing new products to the market, securing strategic shelf space and optimizing promotional activities.

Acosta’s Headquarter Sales division features retailer-aligned teams that develop and execute customized business plans for clients.

Offerings include:


Joint business planning

Customer alignment

Category management

Business planning

Category development 

Planogram development

Space management

Business process solutions/Sales support

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Headquarter Sales?

Retail Services

Acosta’s retail teams are focused on bringing our clients’ sales plans to life in-store each and every day. We are keenly focused on maximizing client ROI by understanding which stores to go to and what activities to execute. Our rich retail experience enables us to collaborate with our clients to design customized retail solutions that meet the unique needs of their business.


The company’s nearly 20,000 retail associates are in stores every day, averaging 200,000 outlet visits every month. Each in-store associate is armed with advanced mobile technology that uses daily point-of-sale data to track, analyze and optimize in-store activities, establishing automation for a variety of complex processes while capturing critical information to drive faster, more effective results. Whether increasing speed-to-shelf of new products, gaining greater distribution of current products or ensuring correct out-of-stocks and voids, Acosta’s in-store team makes the company’s retail merchandising what it is — powerful. 


Acosta's Retail Services division focuses on three key areas:


Continuity Services


Acosta ensures clients’ products have maximum visibility by optimizing sales displays, assisting with product rotation and placement, introducing new items, and ensuring accurate voids and out-of-stock corrections. 


Resets and Mandated Work


Acosta’s in-store experience and understanding of planogram compliance ensures that every reset is accomplished to the retailer’s specification and time frame.   


Projects


Acosta offers a dedicated team to support clients’ special projects such as situational audits, product cut-ins, POP placement and resets. The company’s retail relationships and knowledge help to speed project work while ensuring there is no disruption to regular in-store activities. 

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Retail Services?

Dynamic Retail

Dynamic Retail

Acosta’s Dynamic Retail Model uses big data analytics, field technology applications and experienced sales teams to drive sales and superior ROI for our clients. By using yesterday’s POS data, we can identify new opportunities to maximize sales lift and quantify every action we make in the store.

Consumer Marketing

Acosta houses its own integrated sales and marketing agency, Mosaic, to provide clients with innovative ways to engage consumers and drive purchases at every point along the shopper journey. The agency’s many offices across the U.S. and Canada complement Acosta’s vast footprint across North America and, subsequently, help create efficiencies as they relate to executing promotional activities in clients’ targeted consumer and channel-specific geographies. 


Mosaic develops and implements branded experiences to consumers that drive sales for Acosta clients, including:


Retail Promotions 


Offering dedicated assisted selling, syndicated sales teams, associate training, in-store demos, retail shopper-tainment and pop-up retail. 


Experiential Events


Providing sampling campaigns, music tours, talent management, sponsorship activation, retail events, B2B conferences and PR performances. 


Shopper Programs


Including shopper marketing, consumer promotions, package designs and digital shopper marketing. 


Content Marketing


Providing strategy and planning as well as creative production and execution of a range of content, including digital and social, as well as platform distribution and measurement. 


Learn more about Acosta’s integrated marketing agency at Mosaic.com.

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Consumer Marketing?

Mosaic Logo

Event Marketer Names Mosaic to Top 100 Event Agencies

As our editorial board reviewed submissions for our 14th annual It List, we noticed many of the event industry’s top agencies celebrating major milestones. Nineteen agencies hit their “twenties” this year. Twelve agencies have been in business 30-40 years. And six agencies have joined the “40-plus” club.

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Acosta Solutions

When it comes to business process solutions, Acosta understands that attention to detail can mean the difference between acceptable and exceptional. That’s why we offer clients advanced features such as automated orders that transmit on receipt, as well as the ability to audit online remotely. We’ve designed our state-of-the-art proprietary software to streamline our practices, allowing us to process orders and claims with greater accuracy and speed. By implementing an end-to-end approach, we act as a single point of contact providing strategic leadership, which leads to smooth, timely operations that are closely aligned with a company’s overall business objectives. Plus, we apply a best-shore delivery method that allows us to customize on-shoring and off-shoring for each client to achieve the desired quality. The bottom line? Our systems empower us, so we can empower our clients. 

Acosta’s business process solutions include order and claims management as well as order-to-cash services. 


Acosta’s business process solutions services include:


Claims resolution

Order management

Data management

Master data management

Billing and invoicing

Credit management

Order fulfillment

Collections and cash application

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Business Process Solutions Services?

E-commerce

Let Acosta help you unlock and accelerate growth for your e‑commerce business


Whether you are just getting started or trying to take your e-commerce business to the next level, we provide:


  • Proven experience to help you win online
  • Specialized e-commerce talent and services dedicated to your business 
  • Best-in-class CPG e-commerce solutions

Account Management

Account Management

Efficiently embed talented e-commerce sales leaders for your brands across all the top e-tailers, like Amazon, Walmart.com, Jet, and others – we guide you through the digital marketplace by:  

  • Developing an e-commerce Strategy
  • Assisting with Account set up and leadership
  • Managing your digital shelf
  • Planning and executing promotional programs
  • Supporting fulfillment optimization efforts
  • Providing exceptional backroom support
  • Delivering scorecards and insights 

We also have an innovative approach to help you efficiently improve your brand’s presence at many of the top brick-and-click retailers.

Digital Shelf

Digital Shelf Monitoring and Optimization

Our dedicated staff leads the way in content optimization, providing real-time visibility to actual digital shelf performance and fixing problems before you even notice them. We monitor in-stocks/buy box, content health, search, ratings and reviews, and other business critical metrics needed to run your online business. We can help you simplify your content management, syndication process and tap into our deep retailer knowledge base to seamlessly manage the process.


Content Creation

Content Creation and Management

Our dedicated E-commerce Content Team, powered by Mosaic, works to ensure that the strength of your brands will always be on display online by developing best-in-class Item Page content for your brands to drive conversion and sales.

We deliver mobile-optimized and search-optimized content (copy and visuals) for your item pages, as well as enhanced (A+) content. Content can be published leveraging other Acosta eCommerce services or integrate with your current publishing approach.

Demand Generation

Demand Generation

Our ‘commerce’ experts at Mosaic know today's shopper is in control of when, how and where they make purchases. Based on your goals, we can generate appeal for your brand, whether in-store or online, by planning and executing campaigns inclusive of:

  • Organic and paid search
  • Digital media
  • Social media
  • Email campaigns
  • Ratings and Reviews
  • Bloggers and Influencers  

Have an inquiry about Acosta’s e-commerce services?

Retailer Coverage

From strategy to implementation and beyond – we serve some of the world’s leading brands in online retailers like:


Amazon
Jet
Sams Club
Walmart
Chewy
iHerb
Meijer
ShopRite from Home
Thrive Market
Vitacost