How IGNITE fueled Counter Culture Coffee’s rise to the top

  • 4 Years
  • 3x Distribution
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Price elasticity modeling and consumer willingness to pay research built pathway to success

  • 35% Sales drop prevented
  • $3MM+ Revenue saved
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How data-driven strategies and targeted promotions propelled KAO to category leader

  • 61% Sales increase
  • +15.4% Growth rate
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