NEWS
Acosta Appointed Foodservice Agency of Record for High Liner Foods Incorporated
Jacksonville, Fla. (March 27, 2019) - Acosta announced today it has been appointed by High Liner Foods Incorporated as i... (continued)
News and Publications
FEATURED NEWS
Acosta Report Finds Multicultural Americans Are Reshaping US Grocery
Jacksonville, Fla., (April 9, 2019) - With the U.S. multicultural population projected to grow by 98 million people in the coming decades, Acosta expects multicultural shoppers will continue to have significant influenc... (continued)
New Acosta Report Finds Nearly Half of Manufacturers Processed a Price Increase in 2018
Jacksonville, Fla., (February 4, 2019) – Grocery prices have steadily increased for the past five years, alongside a recent spike in manufacturing and transportation costs. At the same time, both manufacturers and retailers... (continued)
PUBLICATION
Acosta Reveals Top 10 CPG Industry Predictions for 2019
Jacksonville, Fla., (December 12, 2018) - The consumer packaged goods industry is rapidly evolving, and a New Year will usher in even more changes. Experts from Acosta compiled their top CPG predictions for 2019, includ... (continued)
PUBLICATION
Embracing Advancements in Grocery Shelf Management Can Increase Sales for Retailers and Manufacturers, According to New Research from Acosta
Jacksonville, Fla., (December 4, 2018) – Getting into a shopper’s cart is quite possibly the most important step for every product, but it’s becoming more difficult when the options are nearly endless for shoppers when it com... (continued)
NEWS
New Study from Acosta and Food Marketing Institute Reveals Best Practices for Increasing Health & Beauty Care and General Merchandise Sales in Grocery Stores
Jacksonville, Fla. & Arlington, Va. (August 20, 2018) — With the grocery channel challenged for growth, the Health & Beauty Care (HBC) and General Merchandise (GM) departments offer high development opportunities, attractive... (continued)
NEWS
Acosta Appoints Alejandro Rodriguez Bas as President and CEO
Jacksonville, FL (July 23, 2018) -- Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced the appointment of Alejandro Rodriguez Bas as President and Chief Executive Office... (continued)
PUBLICATION
Convenience is Key for US Diners, According to Acosta and Technomic’s The Why? Behind The Dine™
Jacksonville, Fla. and Chicago, (July 9, 2018) — Across the U.S., 85 percent of diners decide what to eat for dinner the same day the meal occurs, so it may not come as a surprise that compared to 2015, convenient meal soluti... (continued)
NEWS
Doug Bennett Joins Acosta as Executive Vice President, Business Intelligence
Jacksonville, Fla., (June 20, 2018) — Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, has announced Doug Bennett as Executive Vice President, Business Intelligenc... (continued)
NEWS
Four Acosta Executives Named ‘Top Women in Grocery’ by Progressive Grocer
Jacksonville, Fla., (June 15, 2018) — Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced that four of its executives have been named... (continued)
PUBLICATION
New Research from Acosta Reveals the Importance of National Brands to Retailer Success
Jacksonville, Fla., (June 5, 2018) – As the brick-and-mortar grocery industry faces increasing competition from all angles, an effective brand strategy can be the key to sustained success for retailers. Shoppers turn to... (continued)
PUBLICATION
Fresh Meat and Plant-Based Meat Alternatives on the Rise, According to New Acosta Research
Jacksonville, Fla., (Feb. 28, 2018) Eighty-one percent of Millennials, 74 percent of Gen X, 66 percent of Boomers and 50 percent of Silents said protein content is extremely or very influential when making grocery store purchases, a... (continued)
PUBLICATION
Acosta’s The Why? Behind The Buy™ Profiles Five Generations of Grocery Shoppers
Jacksonville, Fla., (Jan. 18, 2018) — Birth rates are declining, the population is aging and for the first time ever, five distinct generations of shoppers are in the grocery aisles, each with their own set of characteristics and a... (continued)
PUBLICATION
Research from Acosta and Univision Illustrates Why Hispanics are Prime Grocery Shoppers
Jacksonville, Fla. and New York, (Dec. 12, 2017) — Hispanic shoppers are more profitable than total U.S. shoppers, and although their spending per trip is comparable, Hispanics actually shop more frequently across a... (continued)
PUBLICATION
New Acosta Report Highlights Top Influencers Driving Retailer Traffic
Jacksonville, Fla., (Dec. 6, 2017) — Whether in store or online, shoppers like to have options when it comes to where they purchase their everyday groceries and supplies. Shopping and hopping from store to store go hand-in-hand for... (continued)
NEWS
Acosta Welcomes Industry Expert to Expand eCommerce Capabilities
Jacksonville, Fla., (Nov. 8, 2017) – Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced today that Brian Christensen has joined the company as Senior V... (continued)
PUBLICATION
Acosta unveils cold hard facts about the future of the frozen section
Jacksonville, Fla., (Oct. 19, 2017) — From frozen desserts to appetizers and meals, the frozen section in U.S. grocery stores has the ability to be a one-stop shop for consumers on the go. Twenty-six percent of tota... (continued)
NEWS
New shopper insights from Acosta reveal spending growth for 2017 school year
Jacksonville, Fla., (Sept. 19, 2017) – While it’s no holiday season, the end of summer is one of the most popular times of the year for shopping as students return to school. From new clothes and backpacks to school supplies and sna... (continued)
NEWS
Acosta hires Richard Hall as Chief Technology Officer
Jacksonville, Fla., (Sept. 18, 2017) – Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced today that Richard “Rick” Hall will join the company in the newly created role... (continued)
NEWS
Quri Announces Partnership with Acosta to Revolutionize the In-Store Marketing Experience for the World’s Leading Brands
SAN FRANCISCO – Sept. 12, 2017 – Quri, the leader in Performance Driven Merchandising™, is announcing today a partnership with Acosta, the leading outsourced sales and marketing agency for thousands of the most trusted consumer pack... (continued)
NEWS
Ashley Taylor joins Acosta as Chief Customer Officer
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced today Ashley Taylor has joined the company in the new role of Chief Customer Off... (continued)
NEWS
Trax partners with Acosta to increase U.S. footprint and enhance shelf digitization
Following the recent launch of Shelf Intelligence Suite — a new joint offering from Trax and Nielsen — Trax, the world leader in computer vision for retail, announced today a strategic partnership with Acosta, a leading sales and ma... (continued)
NEWS
Acosta Expands Consumer Electronics Business with Agreement to Acquire ActionLink
Jacksonville, Fla., (July 19, 2017) – Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today announced the acquisition of Act... (continued)
NEWS
U.S. Shoppers use grilling as a way to celebrate, according to new Acosta research
Jacksonville, Fla., (July 18, 2017) — In recent years, grilling has become much more than just a summer pastime, with 71 percent of U.S. grocery shoppers grilling eight or more months a year, according to Acosta — a leading full-ser... (continued)
PUBLICATION
From bricks to clicks: New Acosta research examines the changing channels of grocery retail
Jacksonville, Fla., (July 5, 2017) — Since the first modern-day supermarket opened nearly a century ago, there had been little change in the grocery retail space, until very recently with the emerging popularity of e-commerce. While... (continued)
NEWS
Acosta Expands Foodservice Division with Acquisition of Summit Marketing Canada Ltd.
Jacksonville, Fla., (June 2, 2017) – Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, today announced the acquisition of Summit Marketing Canada Ltd., marking the company’s en... (continued)
NEWS
Steve Kremser Joins Acosta as Chief Strategy and Transformation Officer
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced it has named Steve Kremser as Chief Strategy and Transformation Officer. Reporting directly to President and Chief Ex... (continued)
NEWS
Acosta and Content Analytics, Inc., partner to deliver end-to-end E-Commerce solutions
SAN FRANCISCO, Calif. & JACKSONVILLE, Fla. – March 29, 2017 – Content Analytics, Inc., an innovator in eCommerce management solutions, today announces a strategic partnership with Acosta, a leading sales and marketing agency in... (continued)
NEWS
Tom Duffy Joins Acosta as Executive Vice President, Industry Affairs
Tom Duffy joins Acosta as Executive Vice President, Industry Affairs. Reporting directly to President and Chief Executive Officer Steve Matthesen, Duffy will be responsible for strengthening Acosta’s leadership at the industry level... (continued)
PUBLICATION
New Acosta Research Dissects the Profiles of Today’s Natural and Organic Shoppers
In recent years, the natural and organics category has seen significant growth, but the profiles and motives of today’s natural/organics shoppers are drastically different than they were less than a decade ago. The latest Hot Topic ... (continued)
NEWS
Acosta Expands Foodservice Division with Acquisition of Contemporary Foodservice Marketing
Acosta today announced the acquisition of Contemporary Foodservice Marketing, Inc. providing services to Ohio, Kentucky, Indiana, Michigan, Western Pennsylvania and West Virginia. Contemporary Foodservice Marketing is a leading non-... (continued)
PUBLICATION
From the Store to the Stove, Acosta Research Shows Grocery Shopper Behavior Influenced by Engagement with Food
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking ... (continued)
NEWS
Acosta Appoints Steve Matthesen as President and CEO
Acosta, a full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced today that it has appointed Steve Matthesen as President and Chief Executive Officer. Matthesen, with more than 20 years of e... (continued)
NEWS
Acosta Senior Leaders Named 2016 Top Women in Grocery
Margie Arion, Carlen Hooker, Cheryl Maduzia and Melinda Williams are honored on page 34.
NEWS
Event Marketer Names Mosaic to Top 100 Event Agencies
Building upon record-breaking wins in the B-to-C space, Mosaic is lighting a fire with high-profile B-to-B event marketing.
NEWS
Acosta Explains How to Convert Grocery Shoppers Into HBC Customers
Grocery retailers can implement the 5 X 5 approach to increase HBC sales.
NEWS
Acosta to Acquire IGNITE Sales Management
Acosta today announced the acquisition of IGNITE Sales Management in Minnetrista, Minn.
“IGNITE is an expert in helping manufacturers build and grow profitable brands and a long-standing business partner of Acosta,” said Robe... (continued)
NEWS
Colin Stewart Describes the CPG Trade Promotion Hamster Wheel
CPG manufacturers should establish a new playbook to maximize investment in trade promotion.
NEWS
Acosta Broadens Fresh Division in the Midwest
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today announced the acquisition of Baldwin & Mattson, Inc. in St. Louis Park, Minn. and Neher Sales & Marketing in Farmingto... (continued)
NEWS
Acosta Expands Foodservice Division with Acquisition of The PacNorth Group
Acosta announced the acquisition of The PacNorth Group with offices in Washington, Oregon, Idaho and Alaska. The PacNorth Group is the leading non-food manufacturer agency in the Northwest representing an extensive selection of manu... (continued)
NEWS
Chief Marketer Taps Mosaic for Industry Trends
Mosaic SVP reveals the top industry trends of 2015 and what's ahead in 2016.
NEWS
Forbes Features Mosaic Sales Jobs
Forbes ranked Mosaic among top 10 companies hiring most in sales right now.
NEWS
Acosta Acquires The Pet Firm
Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today announced the acquisition of The Pet Firm, the premier, national pet specialty sales, marketing and merchandising agency.
... (continued)
NEWS
Colin Stewart Authors Progressive Grocer Column
Shoppers' growing demand for healthy foods creates opportunity for retailers to build customer base.
NEWS
Event Marketer Nominates Mosaic for Technology Awards
Mosaic is a finalist in the Best Use of a Single Technology and Best Combination of Event Technologies for the 2015 Microsoft Worldwide Partner...
NEWS
Jacksonville Business Journal Previews Acosta's Pet Business Expansion
Acosta will become leading sales and marketing provider in the pet goods category.
NEWS
Acosta Names Kevin George President, Acosta Marketing Group, and Chief Marketing Officer
Acosta named Kevin George President, Acosta Marketing Group (AMG), and Chief Marketing Officer effective November 8, 2015. George will report to the President & CEO of Acosta and be responsible for the overall strategy of AMG an... (continued)
NEWS
Acosta to Acquire Lenhart & Associates
Acosta today announced the acquisition of Lenhart & Associates in Lubbock, Texas. The integration of Lenhart & Associates with Acosta’s rapidly growing Fresh division will expand Acosta’s coverage in the West region. Acosta ... (continued)
NEWS
Ad News Announces Mosaic Acquisition
The Mosaic and Escalate partnership broadens marketing services across North America.