Natural has moved from niche to necessity. Consumers expect cleaner ingredients, functional benefits, and transparency everywhere they shop. As the line between natural and conventional retailers disappears, we help natural and organic brands differentiate, grow, and scale.
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Impact Natural has built emerging brands since 1983. Powered by Acosta, we help brands win in natural retailers while preparing them for frictionless expansion into every major U.S. retailer — from Whole Foods to Kroger to Target.
$4B+
Natural sales managed
3K+
Natural stores covered
300+
Dedicated natural experts
Natural shoppers are no longer channel-loyal — they follow convenience, value, and availability. Our approach blends national reach with localized precision, ensuring your story and innovation carry across natural retailers and the mass retailers actively seeking breakout brands.
Our deeply connected, passionate leadership understands every retailer’s nuances. We act as the critical connection point between brands and merchants, ensuring strategic KPI alignment to guarantee results. Our national scale and local footprint get your brand in front of the natural retailers and consumers you want to meet.
We craft integrated solutions and deliver seamless planning and execution to bring your strategy to life across the physical and digital shelf. We support your entire brand journey from headquarter sales through in-store merchandising, digital shelf management, and shopper marketing.
Our always-on business intelligence team pinpoints opportunities for natural and organic brands using retailer data, syndicated data, along with proprietary tools. Category analysis coupled with natural shopper insights enables us to tailor strategies to stay ahead of trends and consumer expectations.
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Most agencies focus on either natural or conventional. We excel at both, delivering natural channel credibility while setting the foundation for long-term, cross-channel expansion.
While natural retail remains the proving ground for conscious brands, we build strategies that translate from natural to mass to online.
Accelerate your brand with direct access to top natural retailer decision-makers. We align your innovation to match each retailer’s wellness strategy and assortment priorities.
Improve availability and presence at the shelf with a strategic, scalable merchandising team to ensure products are in stock within crowded aisles.
Strengthen your digital presence and drive conversions across retailer .coms and Amazon. Our digital team drives digital excellence to increase omnichannel sales.
Pinpoint willingness to pay, price impact on sales and more to boost profitability and improve market competitiveness in the natural category.
Understand purchase motivators and loyalty trends for natural and organic shoppers.
Generate demand and fuel successful expansion of your emerging brand with meticulously crafted growth strategies.
Optimize decision-making with deep insight into natural shopper and category trends down to the retailer. Our BI experts use data to support category reviews, speed to shelf and more.
Streamline sales operations to reduce cost, minimize deductions and achieve faster funds reconciliation so you can focus on thriving in the natural channel.
“We partner with clients and retailers that are committed to making a positive social, ethical and environmental impact on our world. And we’re passionate about growing these transformative brands by connecting them to the conscious shoppers who want to make a more lasting impact to their health and our planet.”
Our natural leaders help purpose-led brands break into key retailers and present decision makers with irrefutable evidence of sales potential.
Here’s how we help natural brands stand out.
What kind of coverage do you offer natural and organic brands?
Acosta provides complete coverage across centralized and de-centralized natural banners – more than 3,000 stores nationally. We have dedicated team structures focused on Whole Foods, Sprouts, KeHE, and UNFI Natural, along with coverage as outlined below.
In addition, we drive sales for brands across every retail channel.
How do you ensure my growing brand gets the attention it deserves?
Our size is your advantage. Acosta’s operating model enables us to provide tailored support for brands at every stage. We recognize the varying needs of emerging and challenger brands versus the priorities of an established national brand. We have extensive experience working with brands that aim to grow rapidly, enter new markets, and expand their shopper base.
With Impact Natural, a dedicated team of more than 300 natural experts, and deeply wired regional teams, we ensure your brand gets the attention, influence, and connectivity needed to compete across nuanced retailers.
