Ashley Taylor joins Acosta as Chief Customer Officer

Ashley Taylor, Chief Customer Officer

Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced today Ashley Taylor has joined the company in the new role of Chief Customer Officer. The position was created as a result of the promotion of Darian Pickett to Chief Client Officer. Both Taylor and Pickett will report directly to President and Chief Executive Officer Steve Matthesen in their new roles dedicated solely to better serving Acosta’s customers and clients, respectively.

“Our clients and customers are looking to Acosta now more than ever to demonstrate value and grow their businesses,” said Matthesen. “With this restructuring of our client and customer teams, we can devote a greater amount of time to identifying wins and better driving their business goals and objectives.”

Taylor comes to Acosta with more than 20 years of industry experience and leadership in CPG, fresh food and merchandising operations. In this new position, she will lead the Customer-Focus Team and be responsible for all U.S. sales operations supporting all retail channels.

Prior to joining Acosta, Taylor most recently served as Vice President at Walmart International overseeing operations in their Activity Management Office. Previously, Taylor held various roles with Walmart, she was Vice President and Divisional Merchandise Manager, where she oversaw all aspects of merchandising, pricing, planning, replenishment and product development for fresh bakery and commercial bread; and Regional Vice President of Operations, representing 120 stores across Arkansas and southwest Missouri.

In 2016, she was selected as one of 32 global leaders from 13 nations as a fellow for the International Women’s Forum for which she completed executive education programs at Harvard University and Institut Européen d’Administration des Affaires in France. Taylor remains actively engaged in the Forum, as well as with the Network for Executive Women.  

“Ashley’s wealth of experience — in both CPG and retail — makes her well-positioned to assume this new and challenging role of Chief Customer Officer,” Matthesen added. “We’re proud to welcome her to the Acosta team.” 

Taylor has a Bachelor of Science in Business Administration from the University of Arkansas, and is relocating from Bentonville, Arkansas to Jacksonville to work out of Acosta’s corporate headquarters. 

Pickett, who has been with Acosta for more than 25 years and most recently served in a position leading both the customer- and client-focused teams, is being promoted into another newly created, but similar, role in which he will solely lead the Client-Focus Team and serve as a key connection point to Acosta’s clients. He will be responsible for total client experience across all Acosta lines of business, delivering exceptional sales execution.