Acosta Group and Bazaarvoice partner to connect brands with shoppers at every point in the customer journey

Acosta Group + Bazaarvoice

AUSTIN, TEXAS, April 4, 2023Bazaarvoice, the leading provider of product reviews and user-generated (UGC) solutions and Acosta Group, an industry-leading collective of retail, marketing, and foodservice agencies, have partnered to drive revenue growth for brands by aligning their social commerce and technology solutions.

With this partnership, Acosta Group will integrate the social commerce capabilities of Bazaarvoice across ratings and reviews, sampling, and UGC syndication. Bazaarvoice UGC is available to shoppers online on e-commerce sites and viewable in-store on retailers’ mobile apps, electronic shelf labels, and price checkers. According to data from the Bazaarvoice Network of over 12,000 brands and retailers, there is a 144% lift in conversion rate when shoppers engage with UGC—and a 162% lift in revenue per visitor.

This first-of-its-kind partnership between Acosta Group and Bazaarvoice will enable best-in-class implementation of social commerce tactics for brands by Acosta Group’s expanding digital commerce solutions, seamlessly connecting the company’s overarching omnichannel commerce strategies, insights and analytics, and customized sales and marketing services and solutions provided to clients of all sizes.

“By integrating our digital commerce solutions with Bazaarvoice, we will be able to measurably impact the consumer experience and drive brand growth for our CPG and consumer electronics partners,” said John Carroll, president of Digital Commerce and Advanced Analytics for Acosta Group. “As omnichannel commerce partners who share many existing mutual clients, our respective services are integral to brands seeking to connect with consumers from product consideration to purchase.” 

“At Bazaarvoice, we’re working to supercharge brands and retailers’ commerce engines while creating smarter shopping experiences for consumers. The voice of the customer is integral to that goal,” states Tom Addis, president, Bazaarvoice. “By partnering with Acosta Group, we’re helping to bring invaluable and authentic user-generated content to consumers no matter where they are in the buying process. This will help them make more informed and confident purchase decisions.”