Jacksonville, Fla. (February 20, 2020) — Acosta is pleased to announce that Kaye Young has joined Acosta’s Business Intelligence team as Senior Vice President of Strategic & Growth Initiatives. Kaye is a leader with 20 years of experience in Consumer Packaged Goods (CPG) market research. She has extensive experience across all trade channels including mass market, drug, grocery club, B2B and eCommerce. She is an expert at using data-driven consumer intelligence to convert insights into action for retailers, manufacturers, brokers and suppliers.
Kaye joins us from 1010data, where she was Director of Marketing. Prior to that, she was an SVP at the Category Management Association where she contributed all case study materials to CatMan 2.0. Kaye has also been a senior leader at several CPG market research firms – representing some of the world’s largest companies and brands. Kaye has an entrepreneurial spirit and passion for the business, having launched and sold two successful companies and authored books about category management and shopper marketing. Kaye has a Bachelor of Business Administration in Marketing from the University of Arkansas. She is a frequent speaker at conferences, internationally, on topics including category management, shopper insights and shopper marketing. She is located in Bentonville, Arkansas.
“We are excited to welcome Kaye to Acosta as she is a multi-dimensional leader with deep industry relationships," said Chief Operating Officer Ashley Taylor. "She brings a wealth of experience to our team with previous roles across all trade channels as well as utilization of data-driven insights to drive results. She will focus her talents on priority channels such as HBC and Fresh. Kaye will also work with colleagues across the company to convert shopper insights and client engagement opportunities into sales.”