AMG Strategic Advisors has become a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients.
To position our clients for optimum performance under all market conditions, Acosta conducts The Why? Behind The Buy surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why? Behind The Buy.
Highlights of the latest survey, taken in August 2012, appear in the Fall 2012 issue.
Download The Why? Behind the Buy.
View the Fall 2012 The Why? Behind The Buy for insights into shopper behavior.