The Why? Behind the Buy
AMG Strategic Advisors has become a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients.
To position our clients for optimum performance under all market conditions, Acosta conducts The Why? Behind The Buy surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why? Behind The Buy.
Highlights of the latest survey, taken in August 2012, appear in the Fall 2012 issue.
- The forces that led to the growing divide in income groups have also chipped away at the middle class, a group that has traditionally been the “sweet spot” for CPG and retailer marketing.
- The Gen Y / Millennial shoppers (ages 18-29) exhibit some similarities in shopping behaviors to their elders (the 45-64-year-old Baby Boomers), yet their motivations differ.
- U.S. Hispanic shoppers optimistic about the future even while suffering job uncertainties in greater numbers than the total population.
- Shopper adoption of digital technology and social media in the grocery shopping arena is strongest with the younger generation and Hispanic shoppers.
- Fourteen percent of the U.S. shoppers surveyed have gone without eating because there wasn’t enough money for food.
Download The Why? Behind the Buy.