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Acosta is a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients.
To position our clients for optimum performance in the evolving retail landscape, Acosta conducts The Why? Behind The Buy™ surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why? Behind The Buy along with recommendations to build business.
Today’s shoppers are seeking positive culinary experiences, making deliberate decisions from the store to the stove, including wanting to feel good about the foods they eat, have pride in the brands they buy and share their cooking journeys online. Ahead of the new year, research released today in the 13th edition of The Why? Behind The Buy™ details the choices and behaviors of grocery shoppers as they look to enhance how they purchase and consume food.
Download the latest The Why? Behind the Buy.
View the latest The Why? Behind The Buy for insights into shopper behavior.