• Providing Industry-Leading Data Through The Why? Behind The Buy™ Surveys

    Acosta is a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients. 

    To position our clients for optimum performance in the evolving retail landscape, Acosta conducts The Why? Behind The Buy™ surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why? Behind The Buy along with recommendations to build business.

    12th Edition:  Conscious Consumers Willing to Spend Money and Time for Healthy Meals

    Shoppers are more mindful of filling their baskets with healthier choices even though they are more expensive. By educating consumers and providing nutritious meal solutions, brands and retailers can capture market share.

    Download this FREE The Why? Behind The Buy™ report to learn valuable insights about:

    • How parents are shopping for their families
    • Where consumers are eating dinner 
    • The growing influence of male shoppers  
    • How grilling season is heating up

    Download the latest The Why? Behind the Buy.



    View the latest The Why? Behind The Buy for insights into shopper behavior.


     WBTB 11th Edition Thumbnail