The Why Behind the Buy

The Acosta Marketing Group’s Insights Team has become a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients. 

To position our clients for optimum performance under all market conditions, Acosta conducts The Why Behind The Buy surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why Behind The Buy.

Highlights of the latest survey, taken in July 2011, appear in the Fall 2011 issue. 

• Shoppers have not seen an improvement in their financial situations over the last six months. 
• Shoppers are prepared. 72% make lists for their routine shopping trips. Major decisions on what to buy have moved from in-store to at home. 
• 85% of shoppers say store circulars influence them and almost half clip coupons from the circulars. 
• 33% of shoppers surveyed go online or use apps to save money. 

~View The Why Behind The Buy (free registration required).