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Acosta hires Richard Hall as Chief Technology Officer

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Jacksonville, Fla., (Sept. 18, 2017) – Acosta, a leading full-service sales and marketing agency in the consumer packaged goods (CPG) industry, announced today that Richard “Rick” Hall will join the company in the newly created role of Chief Technology Officer. He will be responsible for overseeing all information technology and product strategy and development at the company.  

Hall is an accomplished software executive with more than 30 years of experience in analytics, big data and business systems. His background includes bringing more than a dozen software products to market and building teams that can execute in a rapidly changing business environment. Hall also has deep knowledge of retail and consumer goods. He most recently served as Global Practice Executive of Sales Effectiveness at Nielsen, where he created an end-to-end selling model for consumer goods companies and launched the Nielsen Retail Execution product, which standardized big data infrastructure for retail and built predictive analytics into in-store execution. 

His tenure at Nielsen included two additional positions dating back to 2013, when the company purchased G4 Analytics, where Hall had served as founder and CEO for more than a decade. 

“We’re proud to welcome Rick to our Acosta team after a career that has spanned three decades in data and software analytics,” said Steve Matthesen, President and Chief Executive Officer at Acosta. “His experience in the retail and CPG industry will help us continue to deliver valuable insights that can greatly impact the standards and processes of Acosta’s clients and customers daily.”

Hall has bachelor’s degrees in economics and philosophy from the University of New Mexico. He will be based out of Washington D.C.