Acosta, a leading full-service sales and marketing agency in the consumer packaged goods industry, today announced the acquisition of The Pet Firm, the premier, national pet specialty sales, marketing and merchandising agency.
“The Pet Firm’s passion for animals and expertise in positioning products for success in pet specialty retailers, distributors and independent retailers will broaden our platform and enable us to better serve a very important growth segment,” said Robert Hill, President & CEO of Acosta. “With the combined breadth and depth of each organization’s capabilities, we will be able to provide unmatched personalized service to pet industry clients and customers in the U.S. and Canada.”
The rapidly growing pet industry accounts for over $60 billion in sales with over 75 percent of U.S. households owning a pet. Following the acquisition, Acosta will be uniquely positioned as a single-source provider of headquarter sales, retail merchandising, integrated marketing and assisted selling solutions across the pet industry in North America.
The Pet Firm has an established leadership position in the Pet Specialty Channel built on strong relationships with major chains, distributors and independent stores. Extensive retail service and suggestive selling teams provide nationwide coverage and real-time reporting.
“By joining forces with an industry leader like Acosta, we will provide enhanced services for our clients, including access to full-service and experiential marketing solutions, shopper analytics and best-in-class training,” said Michael San Roman, Founder/President, The Pet Firm. “We are very excited about the potential of this partnership and the new, diversified offerings we will deliver together to the dynamic pet industry.”