• Strategic Consulting, Insights, and Growth Strategies

    At AMG Strategic Advisors, we help our clients build differentiated growth strategies fueled by superior consumer, shopper and category insights.  Our team combines top consultancy knowledge with proven industry leadership to evaluate the data and determine the best approach for brand growth. Under one roof, we research, analyze, conceive, develop, execute, and measure original, customer-centric strategies and programs tailored to specific client needs.

    The core of our offerings is built on an exceptional understanding of shopper behaviors, attitudes and needs.  Our unique vantage point offers access to leading CPG brands across hundreds of categories and channels providing us insight into emerging trends, best practices and opportunities. This depth of information enables us to provide the objective, real-time facts needed to establish sound strategic direction and end-to-end solutions for our clients.

    AMG Strategic Advisors' offerings include:
    • Brand Repositioning
    • Collaborative Strategic Planning
    • Gross Profit Improvement
    • Growth Platform/Adjacency Identification
    • Multicultural
    • Retained Strategy, Insights and Advanced Modeling
    • Sales Force Effectiveness
    • Shopper Community
    • Shopper F1rst - Shopper Path to Purchase Insights
    • SmartROI™
    • Value Proposition Optimization 

  • AMG Circle 


    A Study of Trade Promotion and Merchandising Spending in the Consumer Packaged Goods (CPG) Industry  

    ◦ One of the most robust reports on CPG trade promotion and merchandising spending

    ◦ 235 CPG companies represented, across 110 store categories at 55 retailers

    ◦ More than $5 billion in trade promotion and shopper marketing spending represented

    View the full report (free registration required).
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