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  • About Hot Topic Reports

    Shopper behavior and grocery shopping trends are essential information in today's rapidly evolving retail landscape. Acosta translates industry-leading data and analytics into actionable insights to help manufacturers and retailers build business.

    For a complete list of publications, click here.

    For more information, contact thoughtleadership@acosta.com.

    Reversing the Diminishing Returns of Trade Promotion

    Manufacturers can get off the CPG trade promotion hamster wheel by leveraging new strategies to drive profitable volume.  

    Download this FREE Hot Topic Report to learn valuable information including:

    • Savvy shopper behavior  
    • Four strategies to leverage trade promotion success    
    • Best practices for trade optimization   

    Download the report.