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  • Grow Hispanic Market Share with The Why? Behind The Buy™ Insights

    With a population of 57 million expected to double by 2050, U.S. Hispanics present a key growth opportunity for consumer packaged goods companies and retailers.

    Acosta and Univision Communications Inc. released The Why? Behind The Buy™ U.S. Hispanic Shopper Study to provide valuable insights into shopper behavior and purchase decisions. The research report includes proactive recommendations to build business with the fastest-growing consumer segment.

    Acosta's Business Intelligence team can help clients develop strategic plans and innovative solutions to capture growing market share and win with Hispanic shoppers.

    5th Edition:  Hispanic Consumers Lead U.S. Market in Grocery Shopping Enjoyment and Engagement

    Highly experiential Hispanic shoppers are the driving force behind sales growth across many key grocery categories. New research explores the buying patterns and behaviors of Hispanic shoppers and provides tips to connect with this important shopping segment.

    Read this FREE report to learn valuable insights about:

    • Sales growth by category      
    • Digital engagement along the path to purchase
    • Purchase drivers 
    • Healthier eating trends       

    Download the latest The Why? Behind The Buy U.S. Hispanic Shopper Study