Acosta provides pinpoint accuracy and extensive reach for unmatched penetration across the entire retail spectrum and foodservice industry.
Acosta has the expertise to help both food and non-food suppliers drive sales of branded and private label goods within the highly competitive and limited SKU environment of wholesale clubs. Our extensive category knowledge and unique infrastructure provides greater opportunities for your products to succeed, and we are committed to finding new, innovative services and solutions for your business every day.
With our acquisition of Anderson Daymon Worldwide (the agency serving Costco exclusively since 1983), we have a dedicated Costco team with over 200 associates spanning each of the eight U.S. buying regions, and three international offices. ADW Acosta, our dedicated Costco division, is the leading, single-source sales and marketing organization offering the complete infrastructure and access you need to succeed with Costco globally. Those services include:
- Dedicated sales associates
- Marketing program development, management and execution
- Operations and logistics
- Worldwide coverage
- Kirkland Signature solutions
- Category expertise and competitive insights
- Long-standing relationships at all levels across all Costco departments
Consumers are relying more on convenience stores these days, demanding high-quality products in a clean, organized store environment. At the same time, convenience stores are facing competition, making the need to secure in-demand brands and effective cross-merchandising that much more important.
Manufacturers in the convenience channel turn to Acosta to drive sales growth. With strong customer alignment at headquarters for more than 1,300 stores and an in-store execution arm that calls on over 70,000 stores across North America, Acosta offers the experience, expertise and reach brands need to grow.
Acosta built the industry’s only national retail team dedicated to independent drug stores. As demands rise from increasingly health conscious consumers, it is imperative to understand their needs, preferences and shopping habits. Acosta keeps a pulse on those consumer trends and changing buying habits, then translates those insights into effective strategies, retail merchandising and promotional activities that achieve superior results for brands and retailers alike.
We offer complete, in-depth headquarter selling at national drug chains such as Walgreens, Rite Aid and CVS using data analytics, business insights, category management tools and a full headquarter team approach. We feature a broad portfolio in Health & Beauty Care (HBC), general merchandise, grocery and natural specialty.
In a time where eCommerce is on the rise, Acosta is partnered with analytic innovators to provide best-in-class eCommerce services to their existing integrated sales and marketing solutions portfolio.
Acosta offers a single dashboard to monitor and manage online channels for their clients and e-retailers. The company leverages proven tools to actively monitor and address key criteria to online success, including identifying content issues and updates, ensuring proper item setup and submission to key retailers. Acosta’s complete eCommerce solution equips clients with a comprehensive dashboard offering customizable views of performance and sales data, as well as more than 20 reports boasting competitive insights and metrics related to sales, traffic, pricing and assortment. An online portal makes content management easy, ensuring fast syndication and secure cloud storage.
Pairing insights, extensive reach and brand experience with end-to-end eCommerce and analytics, Acosta continues to deliver an optimum shopping experience with the needs of the consumer in mind.
Click here to read a Q&A with President and CEO Steve Matthesen on how eCommerce, channel-blurring are shaking up CPG.
Acosta combines top local and regional agencies to build our leading national foodservice division, Acosta Foodservice and our non-food division, Acosta Cornerstone. Our capabilities and resources make us a true end-to-end provider for food and non-food manufacturers, distributors and operators across all away-from-home meal channels.
More than 500,000 foodservice operators across the U.S. benefit from Acosta’s critical combination of essential expertise, innovative technology, integrated solutions and extensive reach.
Key segments include:
- College and University
- Lodging and Entertainment
- Independent Restaurants
- Lodging and Entertainment
Our solutions include:
- Distributor, Key Account and Field Management Coverage
- Competitive Product Analysis
- Customer Service
- Bid, Category and Insight Guidance
- Incentive and Motivation Programs
- Event Marketing and Food Show Planning
- Menu Planning
- Sales Support
Our non-food product segments include:
- Office/Break Room
Grocery was Acosta’s original core competency. Today, Acosta remains the leading national agent to the grocery channel. We were the first to develop a fresh foods program in the U.S. and Canada, and we continue to help brands and retailers find ways to convert shoppers into buyers. The breadth in our client portfolio, our extensive reach and our advanced co-marketing and promotional solutions merge with dedicated expertise in the following categories:
- Center Store (CPG)
- Fresh Foods
- Health and Beauty Care, General Merchandise, and Front-end
- Natural and Specialty
- Frozen and Perishables
In addition, Acosta’s Hispanic Market team taps into the fastest growing ethnic group in the U.S. — a key growth opportunity for retailers and manufacturers. This specialized sales force of bilingual associates provides customized retail services, point-of-sale (POS) campaigns, field research and reporting.
Shoppers in the mass merchandisers channel are so driven by price that brands must continually find new ways to protect and grow their market share. Acosta helps to do just that by connecting our clients’ brands with four of the largest mass merchandising retailers in the business. We also offer full-time national retail teams, including dedicated teams for Walmart and Target.
Acosta’s role as a Preferred Service Provider (PSP) for Walmart encompasses comprehensive and exclusive services in the nation’s leading retailer.
Our exclusive services for Target include:
- A dedicated headquarter selling team
- A dedicated vertical retail selling team
- Provides enhanced retail focus against Target’s PFresh initiatives
- Increases retail and headquarter connectivity
- Increases efficiencies against non-impactful stores
- Backroom certified and proficient in Laser Radio Technology (as required by Target)
- Connectivity with Target operations and logistics
- Coverage in 1,755 of Target's 1,762 stores, including all PFresh and Super Target formats
- Flexible coverage model based on client needs
- A dedicated headquarter marketing/analytical team
Acosta has been a trusted military retail partner since 1946, and we’re proud of the long-term relationships we’ve built with clients, retailers and consumers. To continue our superior service, we have grown a 6,000-member military consumer community to gain insights into their shopping preferences and behaviors.
Our services cover commissaries, exchanges, ship stores, veterans’ canteens, and correctional institutions.
Acosta’s Natural and Specialty Sales (NSS) division was founded in 2001 to provide sales and marketing solutions tailored to manufacturers of natural, organic, gourmet, regional specialty and ethnic foods. We dedicate tremendous resources to analyze consumer trends and insights in the Natural and Specialty channels so we can provide services that support growth in market share. Acosta’s Natural and Specialty Sales division is recognized as the industry leader in strategic planning, headquarter sales, retail sales, analytics and customer service support across all channels of trade.
U.S. consumers spend more than $60 billion annually on their pets making pet specialty one of the fastest-growing retail segments. To meet this demand, Acosta acquired The Pet Firm, the premier national pet specialty agency, so we can provide an expanded suite of services, increased capabilities and more resources across North America. Our pet specialty services include:
- Demos and events
- Retail merchandising
- Sales and marketing product development
- Sales reporting
- Insights and market data reporting
- Deduction resolution
Value is one of the fastest-growing channels because of its extreme value and easy-to-navigate small store format. This means more opportunity, expanding product lines and a greater variety of shopper segments. It also means more competition between value stores as well as traditional grocery, drug and mass merchandisers all striving to attract extreme value shoppers. Acosta has a dedicated team to service the five major customers in control of 95% of the value business. We help brands and retailers capitalize on this channel's potential and avoid the pitfalls that can come with rapid growth.
Acosta’s value channel services include a dedicated headquarter sales team with a member in each market where a retailer is located, as well as integrated consumer marketing, retail services and business process solutions.
With hundreds of millions of shoppers each week, Walmart is essential to sales growth for a wide range of leading brands. Brands must be driven to differentiate their offering across the thousands of Walmart and Sam’s Club stores and the high-traffic Walmart.com platform. As one of five Walmart Preferred Service Providers, Acosta provides the retail expertise and dedicated coverage that help brands thrive in Walmart. Acosta represents many of the top brands in most stores, with a specialized Merchandising Service Program that is aligned with Walmart priorities — Cost Savings, Shopper Satisfaction, Efficiencies and Sales & Growth. From strategic business and shopper marketing insights to digital marketing experts and skilled in-store associates, Acosta is invested in wall-to-wall Walmart success.