• Acosta gears up for its fourth nationwide Believe in Heroes® campaign

    The 2012 Believe in Heroes campaign generated $5.7 million for critical veteran programs provided by WWP and earned Acosta a Bronze Reggie Award for Best Cause , Green or Corporate Responsibility Marketing Campaign.

    As in prior years, the 2013 campaign will ask Americans to show their support and appreciation for our newest generation of Wounded Warriors in a simple everyday way – grocery shopping. It will run from September 11 through Veterans Day on November 11 and will involve the collaboration of dozens of trusted brands and retailers across the nation.  

    Acosta created the Believe in Heroes campaign in 2010 to raise funds and heighten awareness for Wounded Warrior Project, a non-profit organization devoted to helping wounded veterans. Once again in 2012, Acosta has leveraged its relationships with trusted national brands and leading retailers, and has generated $5 million to benefit Wounded Warrior Project.  

    • Brand support of the 2013 WWP Believe in Heroes campaign will be centered around participating in a free-standing insert (FSI) that will be distributed via newspapers on November 3 to 53 million households across the U.S.
    • Thousands of grocery stores around the country will promote Believe in Heroes through their circulars and/or in-store programs with special signage, point-of-purchase materials, and the opportunity to donate at the checkout lane.
    • Acosta has also developed an online storefront where consumers can purchase Believe in Heroes merchandise, with a portion of the proceeds from the sale of each item to be donated to WWP.

    For more information about the Believe in Heroes campaign or Wounded Warrior Project, visit wwpbelieve.org.  

  • Read the entire success story in our case study. Click the image to download.

    WWP-Believe in Heroes