• Providing Industry-Leading Data Through The Why? Behind The Buy Surveys

    Acosta is a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients. 

    To position our clients for optimum performance in the evolving retail landscape, Acosta conducts The Why? Behind The Buy surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why? Behind The Buy along with recommendations to build business.

    11th Edition:  Simple Grocery Shopping Now Involves Complex Matrix of Options

    Today's shoppers face more options than ever before about what, where and how to buy. Understanding the consumer-centric, decision-making process enables brands and retailers to capture incremental sales in a highly competitive environment.

    Download this FREE The Why? Behind The Buy™ report to learn valuable insights about:

    • The most popular channels for grocery purchases
    • How shopper decisions vary by product category
    • Where consumers are spending their gas savings
    • Features of a great grocery store.

    Download the latest The Why? Behind the Buy.


    View the latest The Why? Behind The Buy for insights into shopper behavior.


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