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  • Providing Industry-Leading Data Through The Why? Behind The Buy Surveys

    Acosta's Strategic Advisor team has become a leader in analyzing shopper behavior and grocery shopping trends. This information is essential in today’s marketplace as industry-leading data, analytics and insights translate into high-impact creative solutions for our clients. 

    To position our clients for optimum performance under all market conditions, Acosta conducts The Why? Behind The Buy surveys two times per year to learn more about shopper habits and trends. The survey respondents are everyday shoppers, randomly selected across all generational, economic and ethnic groups across the country. Every six months, the survey results and conclusions are published in The Why? Behind The Buy.

    10th Edition:  Most Shoppers Now Like Grocery Shopping

    New research reports marked increases in shopper enjoyment and consumer confidence creating an optimal environment for brands and retailers to build loyalty and grow business.

    The Why? Behind The Buy™ was compiled by Acosta's Strategic Advisor team, the growth strategy consulting unit of Acosta Sales & Marketing.  Acosta offers its clients a comprehensive range of services to move products off grocery store shelves and into shoppers’ baskets.

    Download this FREE The Why? Behind The Buy™ report to learn valuable insights on:

    • Behavior and buying patterns of today’s shoppers
    • Evolution of eating habits
    • How to increase shopper engagement

    Download the latest The Why? Behind the Buy.

  • STRATEGIC INSIGHTS

    View the latest The Why? Behind The Buy for insights into shopper behavior.

    WBTB 10th Edition thumbnail